Core Capabilities

Conversational Advertisement Widgets

Render interactive product advertisement components that adapt to context such as page type, user intent, campaign configuration, and placement rules.

Typical placements include:

Home page discovery modules
PDP companion placements
Editorial or content page inserts
Search and collection overlays
Cart and checkout upsell surfaces
In-app promotional cards and modal experiences

Dynamic Product Selection

The SDK retrieves promoted products automatically from the Nohi advertisement service at runtime. The platform resolves which products to display based on runtime signals such as:

Placement identifier
Page context
Session metadata
Device platform
Locale and currency
Customer segment
Product catalog context
Campaign or merchant targeting metadata

Conversational Interaction Model

Widgets can present products in a guided, conversational format rather than a static banner or grid. Supported interaction patterns include:

Product recommendation prompts
Multi-step product discovery cards
Comparison and variant selection
Context-aware call-to-action flows
Checkout-driven follow-up actions

Conversion Paths

The SDK supports two conversion modes:

PDP Redirection

The widget opens the product detail page in the host application or website.

Instant Checkout

The widget launches an embedded purchase flow that supports direct transaction completion without leaving the current surface.

See Conversion Flows for a detailed walkthrough of each mode.

Eventing and Analytics

The SDK emits lifecycle and commerce events that can be forwarded to internal analytics or marketing infrastructure.

Common events include:

Impression — Widget rendered on screen
Viewability reached — Widget entered the viewport
Product click — User tapped a product
Conversation step viewed — User advanced the conversation
CTA clicked — Call-to-action interaction
Redirect started — Navigation to PDP initiated
Checkout opened — Embedded checkout launched
Checkout completed — Purchase transaction succeeded
Checkout abandoned — User exited checkout
Error surfaced — Runtime error occurred

See Event Handling for integration details.